Technical Training

Auto Plus technical training

Turn Your Sales Staff Into Auto Part Intellects

The fact that vehicles are becoming more and more complex is viewed by many aftermarket auto part companies as a challenge. But we view it as an opportunity. By staying ahead of the learning curve, Auto PlusSM stores gain a competitive advantage and remain at the forefront of the industry.


Of course, the key to this approach is knowledge. As an Auto Plus banner member, you and your staff will have access to a variety of superior training programs. In addition to offering online business management training and our certified banner specialist training, we provide the following training solutions designed to enhance the auto part expertise of your most important asset — your staff.

Auto Plus Elite Parts Force and ASE logo
Elite Parts Force

With 19 comprehensive training modules, our Elite Parts Force training program can educate your team with the basic automotive knowledge needed to position your store as the most viable option for aftermarket auto parts and accessories

Counter IQ

Focused on the advanced technology of the automobile, the Counter IQ online media library covers all major automobile systems and includes detailed explanations of automotive technology, full motion videos, animated technical diagrams, vehicle systems operations and much more

TechPro Training

Over 300 training courses are offered online, allowing individualized training at any time. Subjects include Customer Retention and Maintenance, Marketing, Delivery Driver Training and Maximizing the Installer Business, to name a few

Unlimited ASE Reimbursement

As an Auto Plus member, you have access to the ASE Certification Reimbursement Program. Your front desk associates receive $25 back for every successful ASE module that they pass