MARKETING & BRANDING

PROGRAMS DESIGNED TO MAXIMIZE YOUR PROFITABILITY

The automotive aftermarket industry is more competitive than ever. As one of the leading distributors, we understand the exceptional value that raising visibility, attracting customers and building your brand can have on your bottom line. That’s why we’ve created powerful marketing and branding programs designed to take your business to a new level of success.

MARKETING INITIATIVES THAT
CONNECT WITH YOUR CUSTOMERS

Stocking your shelves with premium brand name parts and backing them with outstanding service is a prerequisite for a successful business. But it’s only part of the profit picture. A well-rounded marketing program is another crucial component. We have developed comprehensive marketing tools to help you connect with existing customers and bring even more customers through your door.

Sample of AutoPlus posters

POSTER PROGRAMS

Includes retail promotional posters, behind-the-counter posters and storyboard posters (bilingual)

SALES PUBLICATIONS

Includes monthly and quarterly promotional sale sheets and catalogs, along with chemical, tool and equipment, and PBE catalogs

CO-OP ADVERTISING PROGRAM

Auto Plus Professional Store Program members receive an exclusive co-op advertising program that can include newspaper ads, radio/television ads, flyers, billboards, promotional items and more

BRANDING THAT PUTS YOUR BUSINESS FRONT AND CENTER

With growing competition in the marketplace, you have a lot of product choices. Maintaining a strong brand identity is critical. Our flexible branding structure empowers your business to continue operating independently, while providing access to our wide range of business solutions and use of our Auto Plus brand and visual identity.

AUTO PLUS SOLUTIONS – SUPPLY & RESOURCE CENTER

An online portal that features Auto Plus vehicle graphics, signage/décor, apparel, promotional items, and more

CO-BRANDED APPAREL PROGRAM

Auto Plus co-branded apparel options include sweatshirts, hats, jackets, dress shirts and more through Auto Plus Solutions

EXTERIOR SIGNAGE

An eye-catching visual landmark that serves as a powerful form of advertising

VEHICLE IDENTIFICATION PROGRAM

Proudly display the Auto Plus colors on delivery cars, vans and pickups

BUSINESS FORM PROGRAM

Provide contact details while representing you and your Auto Plus business

Samples of Auto Plus vehicle concepts

Transparency In Coverage: IEH Auto Parts LLC Health & Welfare Benefits Program

Federal regulations known as the Transparency in Coverage Rule require the IEH Auto Parts LLC Health & Welfare Benefits Program (the "IEH Plan") to make certain machine-readable data files ("MRFs") available to the public beginning July 1, 2022. The MRFs include medical plan pricing information regarding in-network rates for covered items and services and out-of-network allowed amounts and billed charges for covered items and services.

MRFs for the medical plan options offered under the IEH Plan are maintained by and hosted on the websites of the third-party administrators and insurers who administer those plan options. Links and instructions for locating the MRFs are below.

BlueCross BlueShield of Alabama ("BCBS") creates and publishes the MRFs for the BCBS medical plan benefits offered under the IEH Plan. To find and download those MRFs, please visit the BCBS Transparency in Coverage Rule website at https://www.bcbsal.org/web/tcr. Once on the Transparency in Coverage Rule website, click on the link titled "Transparency in Coverage Rule machine-readable pricing files" to access the Table of Contents file, where you can search for files applicable to the IEH Plan using the Employer Identification Number ("EIN") for IEH Auto Parts LLC. That EIN is 47-3322066.