Last Updated December 2019

Thank you for visiting the IEH AUTO PARTS LLC (“Auto Plus”) website!

We at Auto Plus are committed to protecting the information that you share with us, and explaining how we collect, process and share that information online.

Privacy Policy

Auto Plus is serious about the privacy and security of the information with which you entrust us. This privacy statement explains how we use any information collected from you if you browse our Web site, use an online ordering site or bill pay site, or shop at retail or commercial locations (”Locations”) or participate in our promotions or contests. We may change this policy so we recommend that you review the terms periodically. Your continued accessing of our Web sites or use of our Locations constitutes acceptance of the revisions. If you register for our rewards or other marketing programs, please see the applicable program documents for additional information that may apply. If you feel that we are not abiding by our posted privacy policy, please contact us at or call 770-701-5000.

Establishing an Account: In order to get the most out of our Web sites and services, commercial customers are encouraged to set up a commercial account with Auto Plus. To submit an application please visit your local Auto Plus store. During the application process we collect contact information, such as business owner name, business address and e-mail address, shipping and billing information. This information is used to create a business account and is used to grant access to our site. Depending on the nature of your account and program memberships you may have access to our own online bill payment site, and the use of your information is governed by this Policy. In addition, you may have access to online ordering sites and/or online bill pay sites operated and owned by third parties unaffiliated with Auto Plus. These third-party sites may collect information about your IP address and your browsing history, and they may set a cookie, beacon, pixel or tag or similar item to make sure their features function properly and may gather additional information you provide through them. Your interactions with those sites and the use of the information you provide are governed by the privacy policies of the companies that provide them.

Registration: In order to get the most out of our Web site, guests utilizing the “Independent” access feature are required to create an online account registration form to place an order. During registration, a visitor is required to provide his or her contact information, such as name and e-mail address, shipping and billing information if placing an order. This information is used to create a personal account for the visitor and to contact the online account holder regarding Auto Plus’s products and services.

Careers: We may provide you with opportunities to learn about and pursue career opportunities with Auto Plus. We may ask you to provide information regarding your education, work history and other subjects to assist us in evaluating your interest and following up with you, including your name, physical and e-mail address and other contact information. You may submit the information you wish us to consider, and your provision of that information is your consent for us to receive and use the information to consider your interest in employment with Auto Plus.

Security: We want our guests to feel confident when they use our Web site and trust us with their personal information. We take every commercially reasonable precaution to protect our guests’ personal information both online and offline. However, we cannot ensure or warrant the security of information provided to us and guests do so at their own risk.

If you have any questions about the security of your information, please contact us at or call 770-701-5000.

How We Collect and Use Your Information: We are the sole owner of the information collected at our Locations, on our Web site or contests or program in which you participate. We will not sell your information, and we do not share or rent your information to others in ways different from what is disclosed in this Privacy Policy. We collect information from our guests at several different locations in our Web site, through contests in various media and at our Locations. We use this information to provide products and services and support our business functions, for marketing and promotional purposes and for purposes of monitoring or improving the use of and satisfaction with our Web site or as otherwise set forth in this Privacy Policy.

Email: If you provide us with your email address, we may use this information to send you electronic copies of your receipt, or billing statements, marketing emails and other emails about products and services offered by Auto Plus in accordance with applicable law. You may opt out of marketing emails at any time by following the unsubscribe link in the email or any other method explained in this Privacy Policy.

Promotions, Surveys, Contests and User Generated Content: From time-to-time, we may request information from guests via sale announcements, surveys, contests, ratings, reviews or other guest-generated content. Participation in those activities is completely voluntary and therefore, the guest has a choice whether to disclose this information. Information requested may include contact information, such as name and shipping address, email, and demographic information, such as ZIP code and age information.

Career Opportunities: Information you submit to us in connection with your interest in pursuing possible career opportunities with Auto Plus will be provided to Auto Plus employees who manage and handle human resources and employment functions for the company and to third parties that provide employment, hiring, onboarding, human resources and related services. We also may be required to disclose this information to comply with applicable laws and regulations and legal requests for your information.

Cookies and Web Beacons: A cookie is a piece of data that contains information about the guest’s visit to our Web site and is stored in the guest’s Web browser. Usage of cookies is in no way linked to any personally identifiable information on our Web site. Once a guest closes the Web browser, the cookies are stored for up to 30 days. If a guest rejects cookies from our Web site, the guest may still use our Web site, but would have to re-enter certain information, such as user name, password, and potentially other information. If a guest rejects the cookies, the guest may not be able to log in. Without logging in, the guest will still be able to access our Web site, but will not have access to certain parts of the Web site. Cookies may also enable us to track and target the interests of our guests to enhance their experience each time they visit our Web site.

Certain pages may have ‘web beacons’, pixels or tags, for our internal use only to obtain information regarding your IP address, state and zip code of your IP address, browser type, URL of the viewed page and the time of viewing when you view a page that contains a beacon, pixel or tag. We also partner with third parties that may view this data or place ‘beacons’, pixels or tags to assist us with tracking the efficacy of our website, marketing efforts and/or other products and services we offer or to determine how guests use our Web site.

Log Files: We use IP addresses to analyze trends, administer the Web site, track guests’ movements and gather broad demographic information for aggregate use, including operating systems, browser information and referring and subsequent sites. Such information is not linked to personally identifiable information. Cookies and log files may be placed or tracked by our Web-analytics providers.

Interest-Based or Online Behavioral Advertising (OBA): We may use information that we or third party advertising companies collect from you to display ads tailored to you on our website or on third party websites based on how you shop or behave online. If you opt-out, you may continue to see or receive online advertising from us; however, these ads may not be as relevant to you.

Do Not Track Requests: Our website does not currently recognize or respond to Do Not Track Requests. Therefore, even if your browser sends such request we may still track your behavior through cookies and web beacons as set forth in this privacy policy.

Social Media: includes social media features, such as Facebook, YouTube, Instagram, LinkedIn, Pinterest, and Twitter widgets. These features may collect information about your IP address and your browsing history, and they may set a cookie, beacon, pixel or tag or similar item to make sure their features functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

QR Codes: We may use QR codes for promotions, contests, special events, or other offers. Scanning one of our QR codes may initiate an invitation on your mobile device to join our mailing list. To sign up, we ask you for certain information including your name, mailing address, email address, telephone numbers.

Mobile Messaging: You can sign up to receive communications about your commercial credit account via a mobile device. If you utilize this, we may send you recurring communications by text message. You can opt out of receiving these communications by updating your preferences using a consent to contact form at one of our locations or by emailing us Standard text and data rates for your individual cellular contract may apply. We are not responsible for costs imposed by your carrier.

Site and Service Updates: For those guests who have opted to receive e-mail from us, we also send the updates about our products and services. We communicate with the guest to provide requested services and in regards to issues relating to their account via e-mail or phone.

Correction and Updating Personal Information: If a guest’s personally identifiable information changes, such as your address, wishes to update their preferences or if a guest no longer desires our services, we will correct, update or remove that guest’s personal data provided to us. That can usually be done by contacting your local store.

Supplementation of Information: In order for us to properly fulfill our obligations to our guests, it is necessary for us to correct or supplement the information we receive with information from third-parties. That information is limited to information about products to be displayed, as part of our electronic catalog and other information that allows us to sell and ship products to consumers, improve our services, and detect and prevent fraud. Guest profiles or other sensitive guest information are not shared as part of that interaction.

Sharing: We share aggregated demographic information with our partners. This information is not linked to any personal information that can identify any individual person. We also partner with third parties to provide services to support our business. For example, we use an outside shipping company to ship orders, and one or more processing companies to collect credit card information and bill guests for goods and services, and to monitor for fraud. We also partner with other third-parties to provide specific services. For example, our Web site is hosted by a third-party, so it may also receive certain information about you. We may share names, credit card information or other personally identifiable information that is necessary for the third party to provide those services. We do not authorize those third-parties or shipping companies to use personally identifiable information, except for the purpose of providing services to us. However, we have no control over the disclosure and use policies, and practices of any of these third-parties. They may store your information in locations where they have facilities. We may share your information with our wholly-owned subsidiaries and affiliates or in the event of a corporate merger, acquisition, sale, dissolution or similar event. If we believe we are required by a valid law, rule, regulation or court order to share information about our guests, or if we believe it is necessary to protect the safety or rights of Auto Plus, its associates, customers or third parties, we may do so.

If you are a commercial account customer and a member of our Auto Plus Professional Service Center or Auto Plus Independent Store Program, we may provide your name, address, contact information and other details about your account activity to companies or organizations which are not part of Auto Plus. These companies may use this information to market opportunities or other offers to you. To opt out of sharing your information email

Links: Our Web site may contain links to other Web sites. We are not responsible for the privacy practices of such other sites. We encourage our guests to be aware of the Web sites they visit when they leave our Web site and to read the privacy policies of each and every Web site that may collect personally identifiable information. This privacy statement applies solely to information collected on our Web site, as we described herein.

General Audience Web Site: Our Web site is a general audience Web site that is not geared towards children. We do not knowingly collect information about children under the age of 13.

Notification of Changes: Any changes to our Privacy Policy will be posted here. Your continued use of our Locations constitutes acceptance of the changes. We will use information in accordance with the Privacy Policy under which the information was collected.