Marketing & Branding

Auto Plus meeting table

Programs Designed to Maximize Your Profitability

The automotive aftermarket industry is more competitive than ever. As one of the leading distributors, we understand the exceptional value that raising visibility, attracting customers and building your brand can have on your bottom line. That’s why we’ve created powerful marketing and branding programs designed to take your business to a new level of success.

Marketing Initiatives That Connect With Your Customers

Stocking your shelves with premium brand name parts and backing them with outstanding service is a prerequisite for a successful business. But it’s only part of the profit picture. A well-rounded marketing program is another crucial component. We have developed comprehensive marketing tools to help you connect with existing customers and bring even more customers through your door.
Auto Plus marketing materials
Poster Programs

Includes retail promotional posters, behind-the-counter posters and storyboard posters (bilingual)

Sales Publications

Includes the Auto Plus Promo Catalog, chemical reference catalog, Tech Connection, PBE catalog, tools and equipment catalog, and more

Co-Op Advertising Program

Auto Plus Professional Store Program members receive an exclusive co-op advertising program that can include newspaper ads, radio/television ads, flyers, billboards, promotional items and more.

Branding That Puts Your Business Front and Center

With growing competition in the marketplace, you have a lot of product choices. Maintaining a strong brand identity is critical. Our flexible branding structure empowers your business to continue operating independently, while providing access to our wide range of business solutions and use of our Auto Plus brand and visual identity.


An online portal that features Auto Plus vehicle graphics, signage/décor, POS materials and more

Exterior Signage

An eye-catching visual landmark that serves as a powerful form of advertising

Vehicle Identification Program

Proudly display the Auto Plus colors on delivery cars, vans and pickups

Co-branded Apparel Program

Auto Plus co-branded apparel options include sweatshirts, hats, jackets, dress shirts and more

Business Form Program

Provide contact details while representing you and your Auto Plus business

Auto Plus vehicle branding